Emmerdale star Cleveland Campbell looks unrecognisable from his days playing Danny Daggert.
The former actor, who quit the soap 14 years ago, regularly shares snaps of his glamorous new life as fashion giant BooHoo's Creative Director, to his Instagram page.
His trendy lifestyle is worlds away from the one he enjoyed while acting in the soap, as is his new look, as the star now sports a beard, nose ring and longer hair.
On his Linkedin page he says: "I specialise in developing businesses via PPC, SEO and Social Media.
"I have won the top Business Development Manager of the year award six years consecutively, I am extremely motivated and work well under pressure, I pride myself on being proactive and always look at different ways to generate business."
Cleveland, who now boasts celeb pals such as Hollywood star Sly Stallone, starred in Emmerdale from 2001 to 2007.
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His stint on the show saw him feature in over 500 episodes before he left.
When he left Emmerdale in 2007, a spokesperson released a statement,
They said: "Cleveland will leave in a dramatic storyline this summer but we don’t want to spoil his exit story for viewers. Cleveland has been an asset to the show and will be greatly missed by everyone at Emmerdale.
"Cleveland's decision to leave the show had absolutely nothing to do with the recent GBH allegations against him. It's been planned for him to leave for some time."
Cleveland said of his departure: “I’ve had a fantastic five years on Emmerdale and made a lot of very good friends but I’m looking forward to pursuing other projects.”
Before quitting acting, Cleveland was also seen in The Bill and Sunshine with Steve Coogan..
During his time in the spotlight he also dated actress Gemma Atkinson, who is now engaged to Strictly Come Dancing professional dancer Gorka Marquez.
The two share a baby girl, Mia, who was born in 2019.
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