Texas' antitrust fight against Google

Hi and welcome to Insider Advertising for April 22. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First up: Don’t miss our webinar today on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here.

  • Texas’ antitrust fight against Google.
  • Microsoft’s plan for virtual events.
  • Clubhouse brand deals.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Google CEO Sundar Pichai testifies before the House Judiciary Committee in 2018Photo by Alex Wong/Getty Images

The 5 most revelatory findings about Texas’ antitrust fight against Google, including the secret ‘Project Bernanke’ and its ‘Jedi Blue’ deal with Facebook

  • Texas Attorney General Ken Paxton led an antitrust suit filed against Google last year.
  • The highly detailed allegations delve into Google’s platforms for advertisers and publishers.
  • Insider obtained an unredacted copy of Google’s response to the lawsuit, filed earlier this month.

Read the story.

Satya Nadella is the CEO of MicrosoftStephen Brashear/Getty Images

Microsoft lays out how its hugely successful virtual events became a model for future gatherings

  • Microsoft paused all of its signature conferences when the pandemic hit, Patrick Coffee reported.
  • Attendance at its first virtual Build developer conference jumped by more than 2,500% in 2020.
  • Now, even as cities reopen, Microsoft plans to keep its events virtual.

Read the story.

Christina Holder is the founder of the Womxn in Business club on Clubhouse.Christina Holder

A new startup is helping Clubhouse influencers make money from brand deals on the $4 billion audio app

  • Clubmarket is a new startup connecting Clubhouse creators and brands for sponsorships, Sydney Bradley reported.
  • Its marketplace offers branded rooms, shoutouts, and cohosting options.
  • Brands can view data about creators or clubs data like average listeners, rooms hosted per week, and follower count.

Read the story.

More stories we’re reading:

  • 8 advertising agencies like IPG’s The Martin Agency and Dentsu’s Carat detail how they’re trying to prevent staff burnout (Insider)
  • A new media startup will spend millions making movies with YouTubers, TikTok stars, and other digital creators (Insider)
  • Digital ad firm DoubleVerify expects to raise $360 million at a $4.2 billion valuation in its IPO. It’s now planning to spend big to make online advertising less risky for brands. (Insider)
  • Netflix has kept churn low despite a weak Q1 and it could be a key to success during a challenging 2021 (Insider)
  • You & Mr Jones forms new media division led by former Mindshare CEO Nick Emery (Wall Street Journal)
  • Outbrain is going public (Adweek)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Signup Today: Free Chart of the Day Newsletter from Insider Intelligence

Source: Read Full Article