ONCE upon a time having children was seen as a barrier for working women reaching the top of their game – but not anymore.
For these savvy celebs, it provided the perfect opportunity to reinvent themselves and launch new careers as 'mummy influencers'.
Many stars have jumped on the mumfluencer bandwagon, from Made in Chelsea's Binky Felstead to Towie mums Ferne McCann and Sam Faiers – who have dominated headlines this week due to a rumoured "feud".
Ferne allegedly branded Sam a "fat c***"and "f*****g narcissist" in a voicenote – a far cry from her image as a model mum.
She'll likely be praying it doesn't tarnish her lucrative mumfluencer career, as ITV have reportedly called her in for talks over the future of her First Time Mum show in the wake of the row.
Here we take a look at other celeb mums raking it in on Instagram with snapshots of their adorable broods and life as a parent.
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Stacey Solomon – £16.1k per post
Former X Factor contestant Stacey, 32, is arguably the most successful celebrity mumfluencer.
Should she choose, she could command up to £16,100 a post thanks to her 5.4million followers who are very engaged in what she shares, according to Influencer Marketing Hub.
From Instagram alone, she could earn a whopping £839,136 a year by sharing just one sponsored post a week – bagging her almost twice the amount of the next highest earner.
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The popular TV host shares snippets of her life with husband Joe Swash and kids Zachary, 13, Leighton, nine, Rex, three, and Rose, 11 months.
Her youngest two are Joe's, while her eldest are from two different relationships.
Stacey regularly shares snaps of their life at Pickle Cottage as well as family holidays, home interior inspiration and, more recently, her lavish wedding to Joe.
Ferne McCann – £8.8k per post
Ferne, 32, first appeared on TV in The Only Way Is Essex in 2013 when she was a party girl.
But since becoming pregnant with daughter Sunday, whose dad Arthur Collins is in jail for an acid attack, she has overhauled her image to a wholesome yummy mummy.
Her carefully curated feed shows her enjoying time with her little girl, new fiance Lorri Haines and the occasional sponsored post.
Thanks to her three million followers, Ferne could charge up to £8,825 per post – equating to £460,189 a year from just one sponsored post a week.
This is on top of the money she makes from her show Ferne McCann: First Time Mum and other TV appearances.
Sam Faiers – £7.6k per post
The former TOWIE star, 31, can reportedly command up to £7,668.19 a post despite only having one million followers on Instagram.
She has cashed in on being a mum to Rosie, her son Paul Jr and her latest newborn Edward.
The star takes a warts and all approach, sharing everything with fans and even her kids who were there when she gave birth.
She also keeps followers updated with the family's lavish holidays and luxury purchases, including a Lay-Z Spa hot tub which she shared in a sponsored post.
On top of her Instagram earnings, Sam is also paid for her show Sam and Billie Faiers: The Mummy Diaries as well as her own brands.
Rochelle Humes – £5k per post
Rochelle, 33, rose to fame as a member of pop group The Saturdays and then married JLS singer Marvin Humes, 37.
In 2013 she welcomed her first child Alaia-Mai, followed by Valentina Raine in 2017 and son Blake Hampton in 2020.
The births of her kids has seen her Instagram page pivot towards more family-focused content.
Thanks to her 2.2million followers it is thought she could charge up to £5,037 per sponsored post.
This is on top of her TV and radio work, and certainly makes for a lucrative side hustle.
Giovanna Fletcher – £6.1k per post
Prior to becoming queen of the jungle, Giovanna was best known for being the wife of McFly's Tom Fletcher and a mummy blogger.
She is a dedicated mum to her three boys, Buzz, eight, Buddy, six, and Max, three.
The I'm A Celebrity star, 37, boasts two million followers on Instagram alone which allows her to command up to £6,132 per sponsored post.
Recently, Giovanna has partnered with Disney for a holiday package, and Ocado – with her family-orientated image seen as desirable for the brands.
Outside of sponsored posts, her feed gives an insight into her life with the boys including lavish family holidays and the occasional date night with Tom.
Giovanna is also a successful author and podcast host.
Lucy Mecklenburgh – £5.3k per post
Former TOWIE star Lucy, 31, and partner Ryan Thomas, 38, have two-year-old son Roman and newborn Lilah together.
Her new mum status has seen her transform her Instagram from sexy bikini snaps to a family-focused page where she is said to be able to command up to £5,308 per post.
Lucy shares everything from breastfeeding struggles to taking the kids away on exotic holidays.
Her regular sponsored posts are with hair brand Remmington, but her family-friendly feed has also seen her partner with washing-up liquid brand Fairy and, while pregnant, mattress company Emma.
Binky Felstead – £4.4k per post
Made in Chelsea alum Binky, 32, is a world away from her booze-fuelled party days with her castmates.
Now her feed is dedicated to her five-year-old daughter India, from her relationship with Joshua Patterson, and son Woolfie with husband Max Darnton.
Thanks to her 1.4million followers she can reportedly charge up to £4,476 for a sponsored post – meaning just one a week could net her £233,326 a year.
Her brand partnerships include Novotel Hotels – recommending their baby-friendly service – and Paramount Plus UK for their child-friendly content.
Outside of her influencer work she has also written a book and owns the Bloss Life app which provides parenting experts for advice.
Kate Ferdinand – £4.3k per post
Reformed party girl Kate, 31, had a different route into becoming a parenting influencer as she took on the role of step-mum for husband Rio Ferdinand's kids.
She married the footballer, 43, and took on his children – Lorenz, 14, Tate, 12, and Tia, nine – after the death of his first wife Rebecca from breast cancer in 2015.
Kate, who has since welcomed son Cree with Rio, regularly posts about being a blended family and how much she loves her step-children.
Unlike the other mums, she never shows the children's faces – often covering them with an emoji.
Her 1.4million followers mean she can command up to £4,351.82 for any sponsored posts she does.
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However, most of hers are fashion ads for brands like Primark rather than family-specific.
Outside of influencing, she runs a podcast called Blended about being in a blended family.
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