Once confined to swipes and clicks, fashion marketplace Depop is now moving towards physical stores.
Depop is home to the trendiest of trends.
Almost all of its 13 million users are under 25 and the brand has made its success on allowing people to resell their wardrobes of vintage streetwear, platform trainers and diamanté chokers.
Independent designers and boutiques can also use the app to sell their products, and profiles are often presented with Instagram sleekness, selling a lifestyle along with a bobbly FILA fleece.
Following the opening of two shops in New York and Los Angeles, Depop has now arrived in London with a pop-up space in the Selfridges department store, which will run for three months.
The shop, which can be found in the Selfridges Designer Studio, features a curated selection of Depop’s top sellers.
One seller will be showcased each week and given the chance to exhibit exclusive items from their collection.
Some items will also be available on the Selfridges website. We took a look at what’s on offer and the items won’t come cheap.
There is a pair of vintage Versace floral and chequerboard-print jeans for £225, and an American Madness Grateful Dead t-shirt for £110.
But there are some lower-priced things, too, such as a Mickey Mouse t-shirt for £30.
Each month will be themed, with specially-selected sellers, workshops and events, including sessions on how to run a successful Depop account.
The focus throughout August is ‘entrepreneurship’ and features collections from Depop influencers Bella McFadden – also known as InternetGirl – and Ladi Kazeem, alongside pieces from Depop founder Simon Beckerman.
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