SHABBAAAAA Teams with Nike by You for Jamaica-Inspired Air Max 90

Drewbyrd and Sean G’s href=””>SHABBAAAAA has teamed up with Nike‘s Nike By You customization platform to build special Air Max 90s. The LA-based collective kept its palette simple but worked its boisterous dancehall-themed name into the branding, making for a unique piece of Nike Sportswear product.

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The base palette for SHABBAAAAA’s Air Max 90 is simple yet elegant, using white leathers, meshes and synthetics on the upper. This is contrasted by a black Swoosh and black Nike tongue badges, on which a split sneaker detail that reads “SHABB” on the right foot and “AAAAA” on the left replaces the 90’s signature “Air” spellout. Rubberized heel badges are done up in olive and wheat, with white midsoles, olive Air Max units and gum outsoles finalizing the look.

Other color options ranging from “Game Royal” to “Magic Flamingo” and “University Red” have been made available as well, letting customizers select their “sound.”A charitable aspect is at play too, with SHABBAAAAA donating to the Marley’s Ghetto Youths Foundation and Quinn Coleman Memorial Fund on behalf of Nike.

The SHABBAAAAA x Nike By You Air Max 90 is available now on the Nike webstore, with an MSRP of $140 USD.

For more from the Swoosh’s sportswear sub-label, check out the a new Air Foamposite One inspired by the 1996 NBA All-Star Game.
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