The novel coronavirus is a global pandemic that has altered the way we live. Federal and local authorities have urged—and in some cases, mandated—their citizens to self-quarantine, leading to closures of schools, businesses, and public facilities. More pressing, hospitals are filling to capacity and draining the essential equipment they need to treat patients—particularly, surgical gloves and N95 face masks.
In the United States alone, the BBC reports more than 35,175 cases of coronavirus, a statistic expected to swell in the coming weeks. The outlet marks China at 81,496; Italy, Europe’s worst-hit country, is listed with 59,138, Spain with 33,089, and Germany with 26,220. As of today, there are more than 340,000 confirmed cases worldwide, prompting many government officials to call for aid. They are asking organizations not only to be vigilant, but to help out as best they can.
Many fashion and beauty companies, the majority of which have ceased production altogether, have heeded the call, stepping up to taper down the adverse effects caused by COVID-19. Some are global firms with a breadth of resources, while others are small, independent companies. But all, in their own ways, are committed to stopping the spread of the disease, providing assistance to those who need it during this trying time, or a combination of both. See below the brands that are playing their parts in significant ways.
Prada S.p.A is financing the ICUs of three new hospitals in Milan. The Italian company has also reconfigured its factory in Perugia to produce 110,000 masks and 80,000 medical garments that will be delivered to Tuscan hospitals on April 6.
The French luxury conglomerate is using the manufacturing facilities of its perfume and cosmetics brands to process large amounts of hydroalcoholic gel, which it will distribute free of charge to health authorities in France. It has also promised to donate 40 million face masks. “Through this initiative, LVMH intends to help address the risk and lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” read a statement issued by the company.
Many of the brands under the luxury company have pledged aid. The workshops of Gucci, Saint Laurent, and Balenciaga will be producing face masks as soon as they get approval from health authorities, with Gucci prepared to provide 1,100,000 surgical masks and 55,000 medical overalls.
The parent company of Valentino, Balmain, and Pal Zileri will donate a new negative pressure ventilation installation to the Sacco Hospital in Milan. It will also donate €1 million to cover all the expenses related to the spread of coronavirus at the hospital, and another million to Protezione Civile Italiana, a government organization that deals with national disasters and catastrophes.
Jewelry Brands for No Kid Hungry
Spearheaded by publicists Danielle Gadi and Jennifer Lowitz, more than 100 jewelry brands have banded together for No Kid Hungry, an organization that provides meals to children across America—many of whom relied on the sustenance provided by schools that are now closed because of COVID-19. They include Irene Neuwirth, Brent Neale, Retrouvai, Jemma Wynne, Colette, and Zoë Chicco—all who will be donating between 10 and 30 percent of sales to the nonprofit.
Mario and Enrico Moretti Polegato, presidents of Geox and Diadora, have donated €1 million to health services in the Veneto region of Italy. Said the former in a statement, “In this historic moment of extreme emergency that Italy and Veneto are experiencing, it is our moral duty to support our doctors and nurses, working every day at the forefront in the fight against an invisible yet so fearful enemy, which makes us all equal, vulnerable, helpless.”
Coalition of American Brands
Fruit of the Loom, Parkdale Inc., Hanesbrands, American Giant, Beverly Knits, Los Angeles Apparel, Riegel Linen, AST Sportswear, and American Knits have all banded together to produce and distribute medical-grade masks.
The Barcelona-based apparel company has committed to donating two million masks that comply with the Spanish Ministry of Health’s guidelines to hospitals throughout the nation.
The beauty manufacturer behind CoverGirl and Calvin Klein fragrances is using its production facilities to make hydroalcoholic gel for medical and emergency services. “We stay close to our communities during these exceptionally challenging times,” said the company in a statement.
The apparel brand has formed a network called Your Friends in New York and set aside $50,000 to obtain N95 masks and medical supplies that it will distribute to local hospitals. It will be also providing financial aid to small minority- and women-led businesses suffering from this economic downturn.
The designer offered to help sew face masks in the wake of a possible medical supply shortage in the state of New York. “I am just in a unique scenario where I manufacture everything in New York already, I have a working atelier and everyone’s working from home, and my office is a townhouse,” he tells BAZAAR.com.
The Galicia-based umbrella company of Zara, Massimo Dutti, and Stradivarius has produced and shipped a great number of surgical masks to coronavirus patients and medical professionals in Spain, and will continue to do so. It also plans on manufacturing hospital gowns in its factories.
The Los Angeles–based brand has pledged 10 percent of purchases up to $100,000 to the UCLA Health Fund. It has also made a donation of $10,000 to the organization.
The Los Angeles–based designer has designed a cotton-nylon blend protective mask with a 70-to-74 percent air filtration effectiveness rate, in comparison to the 97 percent effectiveness of surgical face masks. His team will produce 20,000 that will be donated to medical professionals, first responders, and hospitals in L.A. County.
The eponymous designer has donated $1.4 million to hospitals and health organizations in Italy.
Donatella and Allegra Versace have pledged €200,000 to the ICU at San Raffaele Hospital in Milan.
Karla Colletto Swimwear
The brand has converted its factory in Virginia to produce protective equipment that it will distribute to medical professionals.
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