LONG gone are the days of the push up bra with women now having “breast facials” to keep their boobs perky.
The treatment was launched by New York spa Sia’s Beauty on Grand Street in September, and has quickly become a hit among clients.
The £140 ($180) procedure treats the chest area and promises to increase perkiness and create more supple skin with the use of massage and electrically charged needles.
The boutique spot is revered by the beauty world with a rumored client list that includes high-powered executives and top models.
“In China, we do this all the time,” Karen Hong, owner of Sia’s Beauty, assured me when I arrived for my appointment.
“It’s very good for circulation and helping the lymphatic system to drain toxins.”
Does the breast facial work? One beauty writer tries the trend
New York Post journalist Beth Landman was one such client to brave the bonkers new treatment.
Describing her experience, Landman wrote: “The treatment kicked off with a grainy exfoliating scrub and the kind of vigorous kneading that a teenage boy might attempt. Not promising!
“But soon, I was coaxed out of shock by a fragrant blend of essential oils, and a series of rhythmic strokes intended to encourage my breasts to point “up.”
“I almost felt relaxed when Hong — my esthetician for the day — approached me with a wand full of electrically charged needles. Was this a joke? She assured me that they wouldn’t hurt and would help my skin absorb the vitamin-packed serum she intended to apply afterward.
“Sure enough, the sensation from the needles was more tingly than painful, and the green algae and spirulina mask she painted across my chest — sparing the nipples for an especially bizarre-looking touch — felt great. The scent instantly brought me back to summer beach vacations.”
And Landman says that the treatment is far than just a fad, and she did notice a difference in her chest.
She continued: “After the goop was sponged off, I took a peek. And, I have to admit, the twins looked particularly perky — glowing, even.
“Hong says her breast facial is a hit with her clients, and after getting one myself, I can see why. My skin looked exceptionally smooth for days following the treatment.”
LA-based facialist Candace Marino reports that boob-centric treatments are big on the West Coast, too.
“I have celebrities that love the breast facials; they come in and rip off their shirts,” says Marino.
She adds that self-conscious first-timers shouldn’t worry. “It’s kind of like with a Brazilian wax — the first time you get it is weird but then you get used to it.”
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This article was originally published in the New York Post and has been republished with permission.
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