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With her eponymous talk show coming to an end, Ellen DeGeneres has her sights set on skincare.
On Tuesday’s episode of “The Ellen DeGeneres Show,” the embattled comedian announced that she’s launching a skincare line called Kind Science.
“There’s something that I’m very excited about. I have been working on this for three years and I’m excited to share it with you today,” she said, first joking that her big news was figuring out “how to turn off the flashlight on [her] iPhone.”
She went on to announce her new business endeavor, describing the skincare line as, “age positive skin care that actually works.”
In addition to family and friends, DeGeneres added that the line – which will be available to shop on October 26 – was sent “to other people to test it” and “everyone’s loving it.”
“We call it Kind Science because it is kind to animals, it is kind to your skin, it’s kind to the planet, and it’s kind to your wallet. So it’s all kind,” she added.
While exact products have yet to be revealed, Kind Science’s website teases “high performance, effective skincare” with the tagline, “embrace your age, not your wrinkles.”
DeGeneres announced in May that she was ending her talk show after 19 seasons, citing that it was “just not a challenge anymore.”
The announcement came amid accusations of workplace misconduct and a reported decline in sponsors and ratings.
Although she’s previously starred in Covergirl campaigns, Kind Science marks DeGeneres’ first foray into creating her own beauty products. She also currently has her own home decor line, ED by Ellen.
Kind Science is the latest in a slew of star-powered brands, with famous faces including Jennifer Lopez and Alicia Keys among the many celebrities who’ve started their own skincare lines.
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