Michelle Mone’s daughter swaps her luxurious lifestyle and exotic holidays for a stay in the deprived East End of Glasgow where her millionaire mother grew up on Channel 4’s ‘Born Famous’
- YouTube vlogger Bethany Mone, 20, heads to Bridgeton in Glasgow for show
- Daughter of Ultimo founder often shares photos of her glamorous trips abroad
- Returns to where her mother Michelle grew up and stays with trainee joiner
- Comes to realise that money isn’t everything ‘if you’re not happy and healthy’
The youngest daughter of millionaire entrepreneur Michelle Mone travels to the deprived Glasgow East End where her mother grew up as part of new Channel 4 series Born Famous.
Bethany Mone, a 20-year-old YouTube vlogger, regularly shares photos of her luxurious lifestyle and exotic holidays abroad to her Instagram page, which has 27.5K followers.
She usually lives with her father Michael, who split from Michelle after 20 years together in 2011, in the Scottish city, but often visits her mother at her £120million mansion in the Isle of Man, which she shares with partner Doug Barrowman.
Bethany Mone, a 20-year-old YouTube vlogger, travels to the Glasgow East End where her mother grew up as part of Channel 4’s new series Born Famous
In the Channel 4 show, which takes the children of self-made celebrities back to the less glamorous areas their parents grew up in, Bethany travels to Bridgeton in Glasgow.
While there she stays with a 19-year-old trainee joiner called Jack and his family.
Jack is the youngest of four and lives with his mother Violet, who has acute arthritis, and his father Andy, her carer.
The teeanger was on an apprenticeship scheme to learn his trade but became unemployed due to an underlying heart condition, which caused him to pass out while working on a building site.
Bethany, who lives with her father Michael Mone, regularly visits her mother at her £120million Isle of Man mansion
Bethany’s Instagram page is littered with images of her posing in bikinis in luxurious resorts
During the show Bethany, who was educated at Glasgow’s £11,000-a-year St Aloysius’ College, comes to realise how unimportant money is if you’re ‘not happy and healthy’.
‘Who cares if you have all the money,’ she muses. ‘What’s the point? What’s the good of it? You’ve got money, cool, but nae pals.’
In the promotional photos, the blonde beauty dons a mustard graphic T-shirt and white gym leggings in a photo with her mum outside an east end flat, showcasing her taut midriff.
In the promotional photos, Bethany dons a mustard graphic T-shirt and white gym leggings in a photo with her mother Michelle Mone outside an east end flat
She styled her blonde locks, in the same hue as her mother’s, in loose beachy waves while adding light touches of make-up to her look.
Baroness Mone founded lingerie brand Ultimo in 1996, which she sold in 2014, and became a Tory peer in 2015. She’s believed to be worth around £47million.
Bethany, who has an older sister, Rebecca, 26, and brother, Declan, 22, looks every inch as glamorous as her famous mum in the shot – and her Instagram page is littered with images of her posing in bikinis in fancy resorts.
Bethany, pictured left on holiday and right at a private club in London, has previously admitted she would ‘live in hotel dressing gowns if I had the choice’
Last year Bridgeton, situated in what has been one of the most deprived council wards in the UK over the past 40 years, was found to be one of the poorest areas of Europe.
According to the research, a child born in the area is 10 times more likely to grow up in a jobless household, three times more likely to suffer heart disease, four times more likely to be hospitalised than a child in Glasgow’s more prosperous western suburbs.
Bethany has previously admitted she would ‘live in hotel dressing gowns if I had the choice’ and asked her social media followers: ‘Ever met anyone who chills as much as me? Cause I seriously doubt it.’
In Born Famous Bethany stays with Jack, 19, who lives with his mother Violet, who has acute arthritis, and his father Andy, her carer, in Bridgeton
She also claimed shoe deliveries ‘make everything better’ and owns a pair of £770 YSL heels she bought ’cause shoes are my best friend’.
According to her mother, Bethany has had modelling ambitions. In a 2015 interview Michelle said: ‘She wants to be signed by Storm modelling agency and she loves the Kardashians.’
Born Famous has been dubbed ‘poverty porn’ – where wealthy people gawp at the less fortunate.
This week saw Gordon Ramsay’s son return to the Bretch Hill estate in Oxfordshire, where his father lived as a teenager, to experience what life was like for him before he made his £180M fortune.
Last year Bridgeton, situated in what has been one of the most deprived council wards in the UK over the past 40 years, was found to be one of the poorest areas of Europe. Pictured: Bethany and Jack on a street in the area
During the show Bethany, who was educated at Glasgow’s £11,000-a-year St Aloysius’ College, comes to realise how unimportant money is if you’re ‘not happy and healthy’
He was widely praised by viewers for his down-to-earth attitude, which saw him admit he did ‘nothing to deserve the upbringing’ his multi-millionaire dad has given him.
The teenager was paired with George, who is homeless and gets by on £57 Universal Credit a week, and was introduced to the world of sofa surfing and the desperation you face when you can’t find anywhere to stay for the night.
At one point, he faced sleeping on the streets, prompting him to admit he lived ‘in a bubble’ and has ‘never had to fight for anything’.
Next week sees singer Mel B’s daughter Phoenix, from Beverly Hills, travel to working class Hyde Park in Leeds where her mother grew up.
Born Famous featuring Bethany Mone airs on Monday 19 August at 10:30pm on Channel 4.
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