Sainsbury's share Helping Everyone Eat Better advert
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Sainsbury’s is offering shoppers the bonus Nectar card points following the success of ‘The Great Big Fruit and Veg Challenge’ last year. It sees shoppers being rewarded with bonuses for reaching personalised targets based on the average number of portions of fruit and vegetables in their weekly shop.
Between June 1 and June 28, shoppers will be able to get the bonus Nectar points when buying fruit and vegetables.
The in-app tracker will also set milestones that enable users to earn points throughout the month as they head towards their total, with each participant having the potential to earn more than 750 points.
The bonus nectar points can be spent at a variety of Sainsbury’s partners including Argos and Habitat as well as the supermarket itself.
It comes as part of the supermarket’s new commitment to ‘Help Everyone Eat Better’, which will see the retailer make it easier and more accessible for customers to improve their diets.
In 2020, more than 450,000 customers signed up to take part in the challenge and a huge 52.5 million portions of fruit and beg were purchased by shoppers during the four week challenge.
Analysis conducted at the time by the Leeds Institute for Data Analytics and School of Food Science and Nutrition at the University of Leeds found that Britons taking part in the challenge took home an extra 3.6 portions of fruit and veg per week while the challenge was going on.
The challenge is available exclusively on the Digital Nectar app, allowing customers to monitor their progress through personalised updates in the app’s dashboard.
Those taking part will also receive recipe ideas, food and waste storage tips as well as sustainability and recycling information.
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Mark Given, Chief Marketing Officer at Sainsbury’s, commented: “As part of our new brand commitment to Help Everyone Eat Better, we are bringing back The Great Big Fruit and Veg Challenge and giving customers the opportunity to earn bonus Nectar points when they purchase fruit and veg throughout June.
“We hope that by participating in the challenge, customers are inspired to pack in more nutritious food, while getting more out of their points balance.
“As a supermarket serving communities across the country, we have a responsibility to encourage our customers to eat delicious food that is healthier for people and better for the planet, and the challenge is one of the many ways we are doing this.”
The supermarket is also embarking on a mission to reformulate its own products to cut calories, sugar and salt and introduce more plant-based innovations.
It comes as research from the National Food Strategy found that only a quarter of Britons eat five pieces of fruit or veg a day and more than a quarter of the world’s greenhouse gas emissions come from food production.
Mark Given, Chief Marketing Officer at Sainsbury’s, said: “At Sainsbury’s, we believe everyone should have access to healthy, tasty food that is better for them and the planet too.
“With our new brand commitment, we want to help our customers shake up their approach to food, by actively helping everyone make healthier choices.
“From providing recipe information and offering incentives for eating more fruit and veg, we have a lot in store and can’t wait to bring the nation on this journey with us.
”From February until August 2021, Sainsbury’s is also topping up Healthy Start Vouchers with a fruit and veg coupon to help families in need have access to nutritious food.”
As well as providing customers with more opportunity to eat healthier, the supermarket giant has said it is doing everything it can to cut down on its plastic use.
They recently teamed up with Prevent Ocean Plastic to use more recycled plastic on products.
It will aim to turn plastic collected from the coast into packaging on its food.
The recycled packaging will be used on strawberries and fresh fish products by working with packaging supplier Sharpak.
The update in stores will see 34 percent of Sainsbury’s fish and 80 percent of Berry Garden punnets of strawberries be made from the reused material.
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