The 2000s are officially back.
Sofia Richie stepped into sister Nicole’s Ugg boots to channel “The Simple Life” in a new ad campaign for streetwear brand Kappa’s collaboration with Juicy Couture.
Holding a Sidekick cell phone and rocking butterfly hair clips, platform glitter heels and French manicured nails, Richie, 22, sports a pink tracksuit with an exposed thong in the images as well as a corset top, biker shorts, bedazzled tube tops and more.
The collaboration comes in a two-drop capsule collection that celebrates the 25th anniversary of Juicy Couture, with prices ranging from $40 to $225. The offerings come in a palette of pastel mint and blush as well as black, and include the iconic Kappa and Juicy logos. The first drop is entirely made of silk satin pieces, with the second to feature the brand’s classic velour fabric.
“Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture,” Richie said in a press release.
Those looking to relive the early aughts will have to wait a few more days to get their hands on the line — unless they share the same zip code as the Richies. The Kappa x Juicy Couture collection will be available exclusively at a pop-up at 8618 Melrose Ave. in Los Angeles from September 10 to 13 before its global release on Kappa’s website on September 15.
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