New darts godfather Eddie Hearn wants "golden ticket" Fallon Sherrock to feature in next year's Premier League – but challenged her to prove she deserves it.
Sherrock opens her William Hill PDC World Championship campaign at Alexandra Palace against Steve Beaton on December 19.
And if she repeats her run to the third round two years ago, the Queen of the Palace looks certain to join the 17-week travelling circus.
Sherrock reached the Grand Slam quarter-finals last month before losing narrowly to former world champion Peter Wright.
Hearn, who has taken over from his father Barry as Professional Darts Corporation chairman, admitted: "I look at it with a commercial eye and I see the golden ticket for darts.
"Although Fallon's was a great performance a couple of years ago, many people felt it was a one-off, a unique moment we wouldn't see again.
"But the exposure she brought our sport is very difficult to reproduce and she has kept performing under a lot of pressure. It's not a gimmick, she is for real.
"It is for the PDC board to look at the make-up of the next Premier League, but I have to say – with my commercial hat on – that if she keeps performing at these levels, I would love to see her in it.
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"I don't agree with putting her straight in the Premier League on the back of one upset. You have to allow people to be there on merit.
"But if she keeps producing performances like she did at the Grand Slam and elsewhere, you can't ignore the value and profile she brings to the table.
"If she can do that, she's got to be in with a great chance – but she has to do it the right way.
"Other players who have gone through Q school and worked their way up the rankings cannot be ignored, and it's not in the best interests of the sport if you can bypass your way round the system.
"Having said that, it would be a major moment for women's sport if Fallon made it into the Premier League, and the eyes of the world will be on her at the World Championship."
Earlier this week, Hearn revealed prize money on the PDC circuit in 2022 would rise to a record £15 million.
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