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Is the cost of a 30-second Super Bowl commercial worth it to brands anymore?
Super Bowl LVII’s matchup is decided Sunday. Who are Americans rooting for?
With four teams remaining in the playoffs and one game to go until Super Bowl LVII, football fans share which matchups they would like to see in the big game.
The biggest NFL game of the year and one of the biggest sporting events in the world is the annual Super Bowl championship game. The Sunday game is watched by tens of millions of Americans across the country to see which team will take down the top award in the league.
On Feb. 12, 2023, Super Bowl LVII will take place in Glendale, Arizona, at State Farm Stadium between the Kansas City Chiefs and the Philadelphia Eagles.
For decades, the Super Bowl's popularity has attracted advertisers representing the biggest corporations in the world. Revenue from the Super Bowl totals approximately hundreds of millions every year.
Are Super Bowl ads worth it?
In recent years, the return on investment has been strong for companies spending money to advertise their products during the Super Bowl. Some of the top advertising brands for the 2021 Super Bowl included General Motors, T-Mobile, Verizon, and Mountain Dew, all which earned an average return on investment of $4.60 per dollar spent, according to research and data collected by Kantar.
CHIEFS FINALLY TAKE DOWN JOE BURROW, BENGALS TO ADVANCE TO SUPER BOWL LVII