Sports Business: Visibility the key to sports sponsorships for S'pore-based

SINGAPORE – In the past nine months, Singapore-based cryptocurrency exchange platform has raised eyebrows by spending more than $1.4 billion in more than 10 sports-related sponsorship deals across basketball, e-sports, football, Formula One, ice hockey and mixed martial arts.

The biggest one of them all was the US$700 million (S$957 million), 20-year deal to rename Staples Center – home of one of the National Basketball Association’s most storied franchises the Los Angeles Lakers as well as the Clippers – to Arena, which was announced on Nov 17.

Please subscribe or log in to continue reading the full article.

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

Join ST’s Telegram channel here and get the latest breaking news delivered to you.

Source: Read Full Article