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This Morning's Alison Hammond was left gobsmacked after a caller unveiled the unusual name for her cat on Friday's show.
The caller, known as Pam, had phoned in for advice on the best ways to prevent her fury feline from going to the toilet in the house.
While the issue was an interesting one, fans were more taken aback that the caller had named her pet after a certain famous TOWIE icon.
After speaking to Dr Scott Miller, host Dermott O'Leary, 47, glanced down at his notes before asking Pam: "Is it right your cat is named The GC?"
The GC is TOWIE icon Gemma Collins' alter-ego, with the reality star regularly referring to herself as "The GC" in the third person.
Alison then jokingly wondered whether the kitty was a bit of a "diva," in reference to Gemma's docuseries Diva Forever.
The hosts had arranged a phone in for concerned pet owners to pitch their concerns to their very own TV vet.
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- This Morning
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