Box Office: Eternals Soaring to $69.5 Million Opening Weekend

Marvel’s “Eternals” will easily top the domestic box office this weekend. The film took in $30.7 million on Thursday night previews and Friday showings on its way to a projected three-day haul of $69.5 million.

Should that estimate hold, “Eternals” will score the fifth-best opening weekend during the pandemic era, behind Universal’s “F9: The Fast Saga” ($70 million), Marvel’s own “Black Widow” ($80.3 million) and “Shang-Chi and the Legend of the Ten Rings” ($75.3 million) and reigning champion “Venom: Let There Be Carnage” ($90 million). However, “Eternals” is coming in a bit shy of earlier industry projections, which had the MCU’s latest pegged to open closer to $75 million.

However, reviews for the film have been less than favorable. “Eternals” is the only Marvel movie to draw a “rotten” rating on review-aggregation website Rotten Tomatoes, with only 49%. Audiences are following with an only slightly warmer response, with the film receiving a “B” CinemaScore. While the score indicates mild approval from the viewing public, it is far from the usual enthusiasm that meets other MCU entries. A “B” is the lowest grade that a film in the franchise has received from the audience surveying market research firm; the first “Thor” entry received a “B+” in 2011, while all other Marvel films have landed in the “A” range.

Variety‘s chief film critic Owen Gleiberman wrote in his review: “To me, there are three top-tier team superhero movies: the first ‘Guardians of the Galaxy,’ ‘Zack Snyder’s Justice League’ and ‘Avengers: Infinity War.’ ‘Eternals’ is a fluid and sometimes bedazzling entertainment I’d place on the next tier, because it never transcends its conventionality and makes you go ‘Damn!’”

Directed by Oscar winner Chloé Zhao, “Eternals” follows a group of superhumans sworn to protect mankind. The film’s massive ensemble cast includes Gemma Chan, Kumail Nanjiani, Salma Hayek, Angelina Jolie, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, Richard Madden and Kit Harington.

More to come…

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