LOVE Island alumni Lucie Donlan and Molly Smith stripped to their bikinis and frolicked on inflatables as the faces of new haircare brand GENi.
The two stars are used to having fun in a swimming pool, and looked sensational as they showed off their luscious locks.
They join Towie's Amber Turner and DJ businesswoman Lady Roc as GENi's ambassadors, posing together for the new campaign as they raved about anti-frizz products.
Lucie, 22, showed off her enviable body in a plunging blue bikini top with diamante detailing.
She teamed it with quirky bottoms that crossed over her toned abs.
Molly, 26, teased a glimpse of underboob in a matching blue two-piece, switching to a pink and yellow set for when she jumped into the water.
The girls beamed as they posed on a huge golden inflatable seahorse in the idyllic swimming pool.
They were also full of praise for new new at-home hair smoothing kit GENi Hair, which launches today and takes your tresses from frizzy to silky in one at home application that lasts for up to 12 washes.
Surfer Lucie gushed: "I surf nearly every day and I couldn’t believe how my normally curly hair turned straight, glossy and sleek in just 40 minutes.
"I'm taking this kit on holiday to the Maldives with me and [boyfriend] Luke so I can style up some different looks!"
It was also Molly's go-to for her recent sun-soaked trip abroad, with the blonde beauty adding: "I put the treatment on before I went on holiday and my hair wasn’t frizzy dry or flyaway, so GENi is a game changer for me."
Towie star Amber, 27, also took part in the shoot, wowing in a peach bikini with string detailing.
She said: "I am so excited to be asked to represent GENi hair, it cut down getting ready for filming by half as my hair dried so quickly!"
GENi pride themselves on catering for all women with all types of hair, and Lady Roc was blown away by how the products worked on her gorgeous curls.
The beauty showed off her toned figure as she posed in an animal-print swimming costume with cut-out detailing, sharing: "It’s an amazing product and I love that it is for all women around the world every nationality."
A rep for GENi added to The Sun: "GENi hair, which is suitable for all hair types, is the ultimate frizz free formula, ensuring no more fly away, frizzy hair.
"This quick and easy at home treatment, which gives a long-lasting sleeky shine for up to 12 washes, is completed in just 40 minutes.
"Launching on the 20th November, make sure you get yours so you too, can have dreamy hair this autumn!"
- GENi hair launches TODAY [20 November] – click here to visit their website or follow them on Instagram
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