‘The Lioness’ Nicola Adams cashing in on Strictly success as she launches brand based around huge lion tattoo

OLYMPIC boxing champ Nicola Adams is set to cash in on her Strictly success after launching a new brand based on her fighting name "The Lioness".

The athlete, 38, registered Lion Revolution with the Intellectual Property Office just months before taking to the dance floor on the BBC show.

Her latest trademark allows her to sell sports goods, clothing, footwear, headphones, DVDs and computer games.

Nicola is also able to organise boxing contests, sporting events, training services and sports camps.

She previously trademarked her name, under which she can sell a large range of goods, as well as a fierce lion logo.

The predator is synonymous with the former fighter, who has a large crown-wearing lion tattooed on the back of her neck, along with the words "I am everything I want to be."

As part of the first same sex pairing in the show's history, Nicola has been widely-tipped to be the biggest earner of this year's Strictly celebs.


Big brands have been battling out to secure deals with Nicola once her time on the show comes to an end.

A source previously told The Sun: “Nicola is already emerging as the most sought after person the show has seen.

"The level of interest has been staggering. Sportswear firm Everlast are believed to be frantically trying to tie up a new deal.

"But she’s also catching the eye of M&S who think she could open them up to a new, modern audience.

"She is also prolific on TikTok and will continue to use the platform through the series to communicate directly with fans.

"This will obviously also be a platform where she can promote products too.

"She retired quite early too and everyone is tipping her to earn more through SCD than boxing."

And Nicola's bank balance is already in a healthy state, with latest accounts for her KN Management company showing it's worth a handsome £478,393.

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