Former HBO boss Richard Plepler has inked a five-year deal with Apple’s new video-streaming service.
Under the five-year pact, Plepler — who was credited for developing such hits as “The Sopranos,” “Sex and the City,” “Curb Your Enthusiasm” and “Game of Thrones” — will develop and produce original series, feature films and documentaries for Apple TV+ through his new venture, Eden Productions.
The Post exclusively reported in July during Allen & Co’s annual Sun Valley conference that 61-year-old Plepler, who abruptly left HBO in February after 27 years, was starting his own company.
Plepler has been in talks for several months with Apple, which launched streaming service Apple TV+ in November, according to the New York Times. Terms of the contract weren’t disclosed.
“I thought that Apple was the right idea very quickly, just because it was embryonic enough that I thought maybe, you know, I could make a little contribution there,” Plepler told the paper Thursday.
The former HBO CEO said he was contacted by Eddy Cue, Apple’s senior vice president of internet software and services, soon after he exited HBO in February.
Plepler left HBO amid a larger shake-up resulting from AT&T’s purchase of Time Warner for $85 billion.
With hopes that he could recreate some HBO magic at Apple, Plepler reached out to Zack Van Amburg and Jamie Erlicht, the duo Cue hired from Sony’s television studio. The meeting took place a week before Sun Valley at the Mark Hotel in New York, and solidified Plepler’s desire to produce shows for Apple.
A week later, while at Sun Valley, Plepler sat down with Cue to hammer out the details.
Van Amburg and Erlicht have been under pressure to turn Apple’s entertainment ambitions into a thriving business that could take on the likes of Netflix, Disney+ and HBO Max.
Despite having deep pockets, Apple faces many challenges, including a limited content library and a reputation for being difficult to work with.
Earlier this year, The Post reported that the tech firm’s “intrusive” management style and “nitpicking” nature has roiled Hollywood.
Apple TV+ has garnered mixed reviews for its first slate of shows, but its big-budget flagship program, “The Morning Show,” starring Reese Witherspoon and Jennifer Aniston has nabbed three Golden Globe nominations.
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