Kate Middleton and Prince William are trying to "fill the void" left by Prince Harry and Megan Markle with the launch of their new YouTube channel, an expert says.
The Duke and Duchess of Sussex are top-rated among millennials, a feat other Royals haven’t yet been able to surpass since Meghan and Harry stepped back in 2020.
However William and Kate do appear to be giving it a go, as the Duke and Duchess of Cambridge have launched their own YouTube channel.
Their first video shows the couple in a relaxed light, with Kate telling her husband not to "roll his r’s" and William letting his wife know that the cameras are "filming everything" so she needs to "watch what she's saying."
Omid Scobie, author of Finding Freedom, said on his popular Heir Pod podcast the channel is a "very obvious" attempt by Kensington Palace to make Prince William and Kate seem "within reach" and a "bit more personal."
He told listeners it is a side to the Cambridges the public will likely see more of over in the years ahead, as it is up to them to "keep that personal connection" Meghan and Harry had.
Mr Scobie said: "I think Kensington Palace have really shied away from calling it a re-brand of sorts but this is clearly a very obvious attempt, at the very least, to seem within reach, a bit more personal, more accessible, this is a side of the Cambridges I think we’ll see more of over the current years ahead.
"When we look at the current line up of working Royals, it is slim, above them are very big boots to fill, so really it’s up to the Cambridges to keep that personal connection with the public, not just in the UK but around the world."
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He went on to claim that Harry and Meghan have left "quite a big void" where younger voices are concerned, and keeping the young interested is "now up to the Cambridges".
Scobie's co-host Zoe Magee agreed wth Scobie, claiming that the YouTube channel showed the couple in a much more relaxed and fun way.
"Yeah exactly, that video did show them in a more relaxed, fun, modern way," she said.
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