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It’s a juice box for booze hounds. And it’s designed to ward off sex fiends and COVID-19.
The new company Juiced Boxes, founded by recent Columbia grad Dawson Sieradzky, launched the presale for its first product, Jungle Juiced Fruit Punch, this week.
The individual pouches of 30-proof punch have “tamper-evident,” single-use packaging which he said is roofie- and germ-resistant.
Would-be drink spikers will find it tough to slip something in. “The hole is quite small — I believe it’s 3.7 millimeters — as opposed to a can, which has a larger opening.”
And for cautious drinkers worried about not wearing a mask, the pouch is mask-friendly. “You just fit [the straw] under the mask,” Sieradzky said.
Available mid-May, the libation is made up of a grain-neutral spirit plus juice, electrolytes, and non-sugar sweeteners.
“We didn’t want to have added sugar,” he said. “That was important.”
Sieradzky — a psychology major and fencer — graduated Columbia a semester early to “bootstrap” the company. “I used some of the money I had saved from graduating early in order to […] start my business.”
He’s looking to peddle 5,000 four-packs in the course of presale before seeking a “small seed round.”
Juiced’s hooch will join a crowded, competitive field of summer drinks. But, Sieradzky said his product is “far removed” from lo-cal, fruit-flavored seltzers like White Claw or Truly, which are malt beverages.
Since it is distilled, rather than fermented, Sieradzky said his drink carries more alcohol by volume than competing alcopops. Jungle Juiced Fruit Punch comes in at 15% alcohol by volume, as compared to 5% for White Claw and Truly, or 14% for Four Loko.
“We have a high alcohol percentage. However, at the same time we promote and focus on drinking in a safe environment and responsibly,” he said. Imbibers can snatch up $20 four-packs at the company’s website.
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